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Daimler 15

Daimler 15 wedding car from Cambridge Wedding Cars

The Fifteen was the first Daimler to be offered at less than £500 since World War I. The Great Depression of the 1930s was well established and Daimler, responsible for economical BSA three-wheelers and, from 1931, the mid-price Lanchester range, went downmarket to assist sales in the austere times. Perhaps it took twenty years but this risky strategy with the Daimler name may have lost Daimler its super-luxury reputation and eventually brought about its demise.